We Are Dealer DNA

If you knew...

You have only one click to satisy your customer.

Would you trust your current digital provider?

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Digital Marketing

Marketing that makes use of electronic devices such as computers, tablets and smartphones, which converts prospects into customers.

Dealer Services

Fully integrated digital marketing solutions for automotive dealership sales, service and parts departments.

Turn-Key Solutions

Completely managed, fully customized, marketing solutions designed to help you maximize your profit potential.

Why not get started?

Contact us to find out why the top dealers use DealerDNA for all of their digital marketing needs.

Dealer DNA

Never before has one digital company, DealerDNA, offered its dealers a "Turn Key Solution" for all of their digital needs.
DealerDNA drives qualified traffic to your digital platform and generate sales leads and conversions.

DealerDNA is the #1 Digital provider to the top automotive dealers in the country.
They are the digital partner to the best automotive marketing and advertising agencies.

This offers our dealer groups, the most competitive pricing, the most direct customer service and the fastest response time in the industry. Amazing things can happen when you eliminated the middle man!

DealerDNA is a company run by car guys, for car guys. We have been in your shoes; we understand the business, your needs, and what you expect from your next digital marketing company.

It’s now time for DealerDNA to provide their innovative “Turn Key Solutions” directly to automotive groups and dealerships.

Responsive Websites

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too.

Responsive Web design is the approach that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids, layouts and images. As the user switches from their laptop to iPad, the website should automatically switch to respond to the user’s device and/or preferences.


DealerDNA SEO is the best in the industry. We prove it every day. Our dealers have the best placement, the best leads, and best closing ratios. That’s what it’s all about. We have developed a “Turn Key” SEO package that contains our proprietary SEO components, strategies and campaigns to get you noticed.

Search Engine Marketing (SEM), also known as pay-per-click (PPC) advertising, is a key part of DealerDNA’s Digital Marketing Platform. PPC advertising is an effective and quick marketing strategy that increases targeted website, landing pages or micro site traffic in a short time period.

While SEO can take months to develop a footprint, PPC delivers results instantaneously, and provides high quality leads in a cost-effective manner. Our Google Certified Professionals are experts in the creation, tracking, and optimization of Google Ad Words and Bing/Yahoo paid campaigns. DealerDNA expertise in developing pay-per-click (PPC) campaigns, online advertising will bring you significantly more qualified leads in a cost-effective and profitable manner.


Retargeting, also known as "Remarketing", defines the capability to track consumers that have visited your site and serve them Advertisements designed to lure them back to your website. Up until very recently, the capability was limited in reach to the traditional Search Engines and private domains selling space to these SERP's. Consumers more and more often sought safe harbor from the Web in Social Media Domains, where the influence of peers has dictated purchasing habits at an ever increasing rate.

Facebook, as of October 2012 had crossed over the 1 Billion users threshold each month. It was a place that no Cookie Tracking technology could follow, yet was the number 2 consumer Search Engine behind only Google. This year, the Facebook Exchange (FBX) was launched allowing Advertising Vendors to bid in auctions for Ad properties in Facebook. The bidding is real time, and thanks to a new generation of proprietary Pixel tracking technologies, the Ads you bid on can be tailored to retarget a consumer that has visited your website previously.

What’s it worth to your business? The Big Box industry has shown the recapture rate using retargeting methods in the FBX to exceed 10%, several times better than a similar Search Engine based equivalents. And, its inexpensive when compared to Search Network Advertising.

DealerDNA is able to offer its Clients cutting edge solutions for Digital Retargeting. Specific Capabilities include...



DealerDNA website developers create modern websites that are competitive, professional, optimized and easy to maintain. Our certified web development professionals study your business objectives and marketing goals to create a custom website that conveys your brand strategy and increases sales. We will develop a state-of-the-art website for you featuring responsive design and integrating modern tools such as Customer Relationship Management (CRM) software, Content Management Software (CMS) and Social Media.

DealerDNA works with your dealership to develop a website focused on attracting more customers which mean more sales for all your departments. Faster, easier inventory searches with more inventory data.

DealerDNA is also one of the first Digital Marketing companies to create "True" Spanish web sites designed for the Spanish speaking customers. It not a simple click translation, but rather a ground up site dedicated to the Spanish speaking clients.

DealerDNA’s “Managed” websites simply takes the hassle away from maintaining your website, and allows you to concentrate on doing what you do best, providing customers with your excellent service.

Social Media

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.